App Store VS department store
Better skill, efficient productive response, not criticism
Which direction did things head after department stores first appeared
Cases where someone beat the department stores
Cases of running a separate market on the side
App branding
Only take in products that live on the App Store
Auto-subscribe to interest-area and new-app info emails
1. A countermeasure for hybrid apps?
1) How to see it
The App Store is similar to a department store.
It's perfectly natural for them to curate what they sell and to keep anyone from selling sushi on a clothing floor.
A commission of 30% is not some daylight-robbery number either.
For instance, a department store's commission is 40%. Why do you(the customer) go to a department store in the first place? Once you know what the commission is, will you stop going? No. Even knowing it, you still go. That's why fashion brands keep going into department stores. Isn't the App Store the same?
Android's adoption rate has long since surpassed the iPhone's. Even so, the revenue rate through the App Store — or the rate at which users actually pay for content — is several times higher than the opposite ratio.
2) Direction
To solve the problem, just think of the App Store as your customer.
I think the right framing is: I'm selling my app to the App Store. (I'm getting recognized).
What they worry about is this: once an app passes review, the content can be swapped freely from the server side. That is, even if you get approved as educational content, you could start playing adult material on it — that's how much freedom you get over the business/operations.
3) Alternatives
1) Offer something that gives Apple a piece of the revenue(even just in structure,)
2) Communicate the assurance that the content won't change
3) Communicate that it's just running a simple function that doesn't need flashy hardware performance
