App Planning Seminar 01 _Announcement
Job position
App planning (IA design) + research + ID = UX consultant
Roles by specialty
App planning : app planning ability + ROI
App design : understanding OS-specific guidelines and characteristics + mobile UX development ability
App marketing : branding + app promotion
Planning roles
1. Evidence-based thinking + the role of giving clear answers + building empathy through research
2. User analysis
3. Requirement analysis for each individual user
4. Ability to collect business models from various fields
5. Establish a standard for positioning your app: painkiller vs. vitamin
App planning process
: idea -> market research -> planning -> design -> development -> marketing
App planning work
1. Business planning : ROI + minimum viable features (customer needs, usage-pattern feedback -> feature expansion)
2. Considerations : functional elements + creativity + convenience + profitability
3. Design : communication with internal customers
4. Marketing : communication with external customers
* UI structure : Phone - depth-finding UI / Pad - dual-layer UI
* Mobile game life cycle : 6 months (2011) -> 3 months (2012)
: response patterns in actual industry work ->
* Participating companies
: Locker (research company), iLocal APP, 4:33, Y Series (books), Bungaejangter (used trading), Ojirap
App research
Everyone's Newspaper (meta-style), 10,000 Recipes
Junior Naver : education < more for keeping kids occupied
No-Geungjeong Wangchobo
SNS CSAT Free : + lectures + publishing + compatibility with personal notes and blogs + basic past exam questions + shop-in-shop instructors
Rainy Day : simple game, 100,000 downloads + downloaded in rainy UK and in non-rainy Middle Eastern countries
ADMon : earn points by viewing ads
JAVK POT / PinBall (online-offline game + rechargeable use)
Productivity ( DEEK , UPAD , Onenote , Clibe , Somenote , Paper , Discor)
VEVO (music)
Photo app reviews by photographer Ibago
Recommended apps
1. Oppanaya >> feature (alarm) : emotion = development : content
2. BIRZZLE >> 3 months + 3 months development : simple depth, targeted at overseas markets from the start
3. Photo Shake >> user-friendly UI : usage (UX) + function (app) + sharing (social)
>> three major development reversals / featured in overseas media : downloads *500
>> failed 9 out of 10 times, photo-specialized company
Market adaptability
Even if an app ranks high in the App Store, not many people around you actually know or use it.
1. The market is that large
2. If there is no response within a month after launch, you can pull it, release it again, and customers will think it is a new app.
(there is relatively little concern about brand-value loss from failure)
3. If this were a market that could be dominated simply with money, large corporations would already have taken it over.
But no global large corporation has yet become the dominant force!
Market outlook
LG : What is even left after the internet? Only Daum and Naver, right?
VS : The app/web market = software < content market.
Just avoid areas where Facebook or KakaoTalk are likely to enter when doing business.
Hosted by : http://www.econovation.co.kr/
Lecture : Dong Woo-sang (CEO of Winners Lab) = http://blog.naver.com/brucedong
