AIT R&D Center — 01. Mobile Web (Business Proposal Sample 1)

Business Proposal Sample - Magazine-style Platform - Sample 01

2011.04.11 Byeon Chan-su

Business Purpose 
Not a revenue model based on project subsidies or SIbut a proposal for a sustainable in-house revenue model business

Project summary
N-SCREEN Carry out technology and content-production projects that can be applied to the field
Build a phased business process and gradually shift toward a more natural and sustainable business structure 

Implementation Process
             1)Starting with application development optimized for mobile devices, 2)and gradually N-SCREEN  applicable     

building out usable services, 3)while also creating a new development environment and an experiential foundation for the team, 4)using this
as the basis, set long-term projects and execute them step by step.. 5)Business rollout floor (below).

          1. Mobile web :: QRcode and Mobile web service-building business
          2. Customer and product, service management. Mobile solution development
          3. Mobile application platform setup
          4. Cloud workspace setup
          5. Smart-work service ( video communication, SNSfunctions, project management)
          6. APP(web) OS service infrastructure

( 1in-media features + blog features + individual marketplace features )

Immediately, the business we can and should do now
QRcodeand mobile web 
   ex) clothing care labels /  indoor maps at public office entrances /  bus-stop route guides /  
        video previews for performances and local events /  product instructions or videos for cooking devices /  
        library loan and return schedule checks /  record preview listening /  
        wine, coffee, showing the production process of local agricultural goods and promoting their premium value /  product guides  

Why this matters
      1) Because of the many kinds of devices and specifications that continue to appear, already-developed

services now require sustainable compatibility..
2) N-screen = PostUbiquitous computing = Connected Lifeis becoming reality..
   Starting with synchronization with the iPod and pcsimilar services have gradually taken on cloud-like forms,

and today they have advanced to the point of sharing data even with ordinary home appliances..

3) The optimal device for applying this newly defined development environment at the present moment

is the mobile device..

 So this is not merely a business for the mobile market,but a necessary step toward building a long-term business domain..