Ad-application BM +
Visit Kyobo Books
You browse the books and jot down a list. (Showrooming in action.)
You compare online and pick which shopping mall to buy from.
Depending on the case, you end up buying from Aladin instead of Kyobo.
Downsides
— Kyobo online is cheaper than Kyobo in-store.
— Thanks to policy, even though you could sell in the physical store, you're not allowed to.
— Store operating costs go up, while the customer who came to buy a book just jots down a list and ends up buying somewhere else.
Ideas
— Keep in-store pricing the way it's always been
— For online members, let them buy in-store at the online price
(offer an app that compares prices and provides a barcode/QR code + lets them sign up and buy on the spot)
— Let them buy online and pick up at the nearest store.
If a user is near a physical store, issue a coupon for the items they've added to the online cart.
— Show ads when a signed-up customer buys in-store at the in-store price
* Showrooming: 'look' in the offline store, 'buy' online
