5 Tips for Social Media Strategy in 2012 [ITWorld]
1. Listen Before You Speak
Monitor conversations about your brand, industry, and competitors before jumping into social media marketing. Understanding the landscape is essential.
2. Quality Over Quantity
Don't chase follower counts. Focus on building genuine engagement with a smaller, more relevant audience.
3. Integrate Social with Overall Strategy
Social media shouldn't operate in a silo. Connect it with your broader marketing, customer service, and business development efforts.
4. Measure What Matters
Go beyond vanity metrics. Track conversion rates, customer satisfaction, and actual business impact.
5. Be Human
People connect with people, not brands. Show personality, respond authentically, and don't be afraid to admit mistakes.
