Execution front-stage Site sample
Menu sample
Video sample
back-stage brunch cafe for kitchen
Samsung theme
Keywords #homeFood #soloMeal #breakfast #areYouEating #late-nightSnack #newlywed #modernPeople #dad #commute #todaysTable #everyonesMorning #everyonesTable
Category #delivery #drive-thru #food
Date 19.01.19
Name Everyone's Table
Concept Eat breakfast in the car on the morning commute
Process Site -> Order, front/back gate -> Drive-through
Purpose Breaking the reality of skipping meals while working to make a living
1) "Are you eating these days?"
2) Creating work for housewives
3) A realistic work-life balance company: yoga - cooking - selling
Revenue 1) Direct revenue Killer content sales
1st target) 1,800,000 won = 3,000 won X 30 people X 20 days
2) 3rd party Snacks, lunch, dinner etc.
3) sponsorAD Group buying, mart ads, ingredient delivery, restaurant ads
Killer content
Composition : Meal + drink + mouthwash + napkin + memo
Items
Meal 1) Grilled rice cake skewer
2) Rice cake brunch skewer
3) Sausage and rice cake skewer
4) Scorched rice roll-up kimbap
5) Fried tofu kimbap
6) Egg roll kimbap
7) Detox kimbap
8) Yogurt cereal
Drink 1) Maxim
2) Americano
3) Plum
4) Yuzu
5) Herb tea
6) Earl Grey
7) Mineral water
8) Sparkling water
9) Gold Medal
Use Breakfast
Implementation stages Prototype - review (product, packaging) <--> review (product, packaging) - MVP page build - video production - apartment ad - limited-quantity sale
- mvp target) 600,000 won = 3,000 won X 10 people X 20 days
- 1st validation target) 1,200,000 won = 3,000 won X 20 people X 20 days
Notes 1) Common - same-day made, same-day sold
2) Common - 1 product 1 video
3) 3rd - Distance limits, item overlap limits, per-person production limits
- Initial training: recipes, ingredients, and uploading follow HQ training before individual activity
Cost of production 3,250 won = 2 rice cake skewers (2,250 won) + packaging (1,000 won)
1) Rice cake: 1,125 won each
- 45,000 won = rice 25,000 won (8kg) + processing 20,000 won
- 40 ea = 8,000g / 200g
2) Packaging: 1,000 won
- Skewers, parchment paper, takeout bags, twine, masking tape
- Paper cups, holders, sticks
3) Poster: 30,000
4,250 won = 2 rice cake skewers (2,250 won) + coffee (1,000 won) + packaging (1,000 won)
1) Rice cake: 1,125 won each
- 45,000 won = rice 25,000 won (8kg) + processing 20,000 won
- 40 ea = 8,000g / 200g
2) Packaging: 1,000 won
- Skewers, parchment paper, takeout bags, twine, masking tape
- Paper cups, holders, sticks
3) Poster: 30,000
5,500 won = 2 rice cake skewers (2,250 won) + coffee (1,000 won) + mouthwash (500 won) + cheese & extras (750 won) + packaging (1,000 won)
1) Rice cake: 1,125 won each
- 45,000 won = rice 25,000 won (8kg) + processing 20,000 won
- 40 ea = 8,000g / 200g
2) Packaging: 1,000 won
- Skewers, parchment paper, takeout bags, twine, masking tape
- Paper cups, holders, sticks
3) Poster: 30,000
[ Announcement ]
Am I earning money to live
or to get fixed?
At an age where it gets confusing,
a Sampal-gwangttaeng old bachelor
has made up his mind to do breakfast.
To introduce some accountability, I'm looking for people to share it with.
If you watch the video and think it looks worth eating,
send me the money via KakaoBank and I'll place it at the parking lot front gate.
Do a drive-through on your morning commute~
So that the work we do to make a living
doesn't become just another kind of labor,
I'm looking for companions to do this with.
If you're interested, KakaoTalk me~
[ Update ]
Niche strategy
Market Kurly - supplier-selection-centered curation, resale BM, demand forecasting via big data analysis
